The last decade has been eventful in the gambling industry. Thousands of new online casinos have appeared, and dozens of software companies have opened their doors to customers. One can easily get lost in such a situation among so many participants. However, Scientific Games | Williams Interactive Games (WMS), the oldest corporation in the industry, has managed to maintain its strong position.
The supplier covers all gambling services sectors, including video slots, sports betting, instant lotteries, gaming machines for land-based casinos, system and server interactive terminals, mobile apps, social, table games, turnkey products and services for online lotteries, gambling, and sports betting.
This developer was working with instant lotteries for a significant part of its history. However, by the beginning of the new century, the company's owner decided to use the knowledge accumulated over the years in a new area. Since the group joined online gambling, its team has been working with its subsidiaries to create more than 2,000 exciting games.
Few people know that such famous companies as Bally Technologies, WMS Industries, NextGen, NYX Gaming, and others are subsidiaries of this particular corporation. The company's head office is located in Las Vegas, USA. Today the corporation has almost 10,000 employees who are passionate about their work. Their experience allows the company to increase its income, offer high-quality solutions in the gambling industry, including sports betting, lotteries, or online casino games.
The Corporation’s History
The company's history began in 1973 with the creation of instant lottery solutions. The first product was released a year later and immediately elevated the company to top suppliers' rank. It was a scratch card game. It may seem to some that it is nothing special. However, history suggests otherwise - it was the world's first secure lottery. Inspired by this result, the developer's team continued its activities in this direction. It continued to work this way for decades since its foundation.
Everything changed in the first year of the new century when Autotote acquired Scientific Games Corp for $308 million. A year later, they changed the joint company's name to what everyone knows to this day. At the same time, Autotote became the corporation's division.
Together with the merger, the provider decided to expand its influence in horse racing betting. For this purpose, the company began to work on an integrated system. With its help, it was possible to follow the competition's progress, place bets, track the outcome of races, and check tickets.
By 2007, the company's profits had increased significantly. In subsequent years, it strengthened its presence in the lottery and betting services market by acquiring various companies' shares. Currently, this provider holds shares of a dozen establishments located in multiple regions.
After achieving significant heights in the online lotteries and sports betting field, the developer's directors decided that it was necessary to explore and develop the online gambling market.
Starting in 2016, the suppliers' team began to take steps in the implementation of their ideas. For this purpose, SG signed a contract with MGM Interactive and EON Productions. Under the deal, the company acquired the right to use the name of James Bond.
Why are the Provider's Games So Popular in the Industry?
In 1973, the developer's team set a goal - not to be a second-rate company in the market, but to establish its own game rules. They succeeded in the niche where they worked for many years.
However, the company's team hasn't achieved any phenomenal success in the gambling market yet. The provider's team focuses mostly on gaming machines for land-based casinos and scratch cards in its activities. But with such a detailed approach to work that the group shows, the whole world will undoubtedly play its slots very soon.
While the company's subsidiaries are focused on gaming content production, Scientific Games | Williams Interactive Games (WMS) is responsible for its technical component. Thanks to the joint work, its software has many positive features in common:
- Instant launch on mobile devices and PCs;
- Availability of various bonus functions;
- High security level;
- Honest RNG work;
- Various themes and exciting animations;
- High-quality graphics.
The company's products are top-rated in the markets of North and South America, Europe, and Asia.
The Company’s Gaming Machines
The company's portfolio contains many games, including scratch cards, instant lotteries, and video slots. The latter type of online casino games is still in the minority. They are characterized by a 5-reel playing field with 10-50 pay lines and several bonus features. Some developments of Scientific Games | Williams Interactive Games (WMS) are based on the Megaways mechanics. It means that the number of pay lines increases hundreds of times.